CGI Direction

I led the creative development of these CGI environments from concept through final delivery, designing each space to align with specific home styles, regional influences, and customer experiences. My role included architectural space planning, product selection, material and fixture curation, environmental storytelling, and directing lighting and camera composition. I thoughtfully paired products with regional landscapes and architectural styles to create imagery that felt authentic and relevant to each market. Working collaboratively through multiple rounds of refinement, I guided each asset to balance product accuracy, business objectives, and aspirational visual storytelling.